Volunteer
SFU Surge
Creating a brand for a student group
Volunteer
Creating a brand for a student group
SFU Surge is a student-run club at SFU. The purpose of SFU Surge is to help students get connected with the tech and the tech community. Their goal is to connect students and empower learning through hosting social events, workshops and potentially hackathons.
duration
6 weeks
I joined the team in July to help to create the logo and branding, as the club hadn't officially been made yet. However they were preparing to create the club in September when school starts.
The team I worked with consisted of the 2-cofounders, the marketing coordinator and the social media coordinator. They were a really responsive and friendly bunch to work with!
I asked them what their vision of Surge was and any ideas they had for the logo. I wanted to make sure that the whole executive team was very involved in the whole process when creating the logo.
I sketched some ideas that were discussed in the meetings and then digitized the ones I thought had potential. I like to sketch out ideas because it allows me to quickly get ideas out and try different combinations before committing to something.
Some of the words they used were: empowering, movement, like a surge of energy moving forward
Every week we had an hour meeting discussing the iterations I made and they gave me feedback. I continued to ask questions as well to have a better understanding of what direction to go towards.
Iteration 1: initial ideas
Iteration 2: expanding on inital ideas with feedback
Iteration 3: testing out colours with chosen direction
Iteration 4: Playing with placement and more colour options
I was very happy with the results of the logo. I felt that after multiple freelance projects I’ve worked on, this was the best one I’ve made. I was also really happy with the communication and clarity I had with the team. It made the design job a lot easier.
SFU Surge team that I worked with
SfU Surge website
SFU Surge Facebook page
One time when at a cafe, a girl came up to me and asked if I was in the SFU Surge club, this was because I had the sticker on my laptop. She recognized the logo, to me this means the logo is successful because that means it stood out out of all the stickers on my laptop and knew that the logo belonged to SFU Surge. That made me really happy. :)
I wanted to work on this project to practice visual design and branding. I felt that this was an area that I wanted to improve on and thought this was a good opportunity for me to learn.